News
May 30, 2017
May 19th News Report from your Los Angeles Representative
Happy Friday everyone,
Cannes is in full swing this week and industry media is reflecting what an important market the film festival is for Ontario filmmakers and their colleagues across the globe. As detailed below, Ontario and its diverse locations were prominently featured in the Hollywood Reporter's daily Cannes edition.
http://www.hollywoodreporter.com/news/global-filmmakers-flock-toronto-movies-set-los-angeles-afghanistan-1005297
In other news from Cannes, Netflix had a movie debut there for the first time ever and its premier was not without controversy. As reported in the Los Angeles Times below, the Netflix logo was booed when it appeared on-screen during the film's opening credits.
http://www.latimes.com/entertainment/la-et-entertainment-news-updates-may-cannes-2017-netflix-s-first-movie-1495195649-htmlstory.html
Television upfronts - the annual period during which networks give potential advertisers a look at next season's offerings - wrapped up in New York this week and the Netflix effect was felt there as well. As detailed in the Times below, TV’s advertising model is under siege and network executives are working more closely with advertisers to weave products into the story lines of TV episodes and producing more shows that viewers will watch live.
http://www.latimes.com/business/hollywood/la-fi-ct-upfront-television-advertising-20170514-story.html
Finally this week, further confirmation that networks are relying less on traditional advertising models came this week from the Turner Broadcasting Chairman and CEO. Speaking during upfronts, John Martin said his network is concentrating less on big audience numbers and more on fan-engagement, saying it is seeking "smaller yet insanely enthusiastic audiences" for network TV brands. http://www.hollywoodreporter.com/news/turner-broadcasting-ceo-says-were-fan-engagement-business-1005066
Enjoy your Victoria Day weekend!
Warmest regards,
Kelly
Kelly Graham-Scherer
Los Angeles Representative
Toronto/ Ontario Film Office